Brand Essence Solutions helps you define and develop your brand’s unique essence in a way that creates meaning and value in the hearts and minds of your target audience. We develop positioning platforms and messaging for companies, products, nonprofits, and political campaigns.
Words matter.
Brand essence is the core of your brand. It incorporates features and benefits, then taps into feelings – shaping positioning, messaging, and helping you create an emotional connection with customers.
Theme lines set you apart and tell
your audience why they should care. They help differentiate you, quickly identify your advantage, and create the right image to attract the right people – for the right reasons.
Naming can be the cornerstone of a brand or a company, helping connect customers to key values and product attributes. We create distinctive and memorable names for organizations, products, and services.
